Everything you need to grow
From contact management to marketing automation — Optopus gives your team the tools to understand, engage, and retain every customer.
Customer Data Platform
Build a complete picture of every customer — automatically.
Unified Profiles
Every contact in one place with orders, conversations, page visits, and custom fields. No more cross-referencing spreadsheets.
Smart Lists & Segments
Filter contacts by behavior, purchase history, lifecycle stage, or any custom field. Build dynamic lists that update automatically.
Merge & Deduplication
Detect duplicate contacts and merge them with confidence. Identity resolution matches across email, phone, and external IDs.
Lifecycle Stages
Track contacts from lead to customer with customizable stages. Know exactly where everyone stands.
Unified Inbox
Every conversation in one place.
Multi-Channel Messaging
WhatsApp, live chat, and email in a single inbox. Your team sees the full context before every reply.
Conversation Management
Assign conversations, add internal notes, track delivery status. Never let a message fall through the cracks.
Live Chat Widget
Embed a customizable chat widget on your website. Visitors get instant support, you get new contacts.
Delivery Tracking
Real-time sent, delivered, and read receipts for WhatsApp messages. Know when your message landed.
Marketing Automation
Set it up once. Let it run.
Visual Flow Builder
Drag-and-drop canvas to build automation workflows. No code required.
Behavior Triggers
Start flows when a contact places an order, visits a page, submits a form, or matches a condition.
Actions & Delays
Send WhatsApp messages, emails, update contact fields, add labels, wait for time delays — all configurable in the flow.
Test Runs
Preview your automation with test contacts before going live. See exactly what will happen step by step.
Analytics & Reporting
Data your team can actually act on.
Sales Dashboard
Revenue trends, order volume, average order value, and top products at a glance.
Inbox Analytics
Response times, resolution rates, conversation volume by channel. Spot bottlenecks fast.
Event Tracking
See real-time page views, clicks, and custom events from your tracking pixel.
RFM Scoring
Automatically segment customers by Recency, Frequency, and Monetary value. Focus on your best customers.
Website Tracking
Understand what your visitors do — before they become customers.
Tracking Pixel
One script tag on your website. Automatically captures page views, clicks, form submissions, and e-commerce events.
Visitor Identification
Anonymous visitors become known contacts when they fill a form, log in, or place an order. Full history preserved.
E-commerce Events
Track add-to-cart, checkout, and purchase events. Feed real purchase behavior into automation and analytics.
Real-Time Dashboard
Live visitor count, popular pages, traffic sources — all updating in real time.
Ready to see it in action?
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